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On October 13th, 2024, we had the honor of hosting the Dutch launch of Provotyping at our office. Now, just a few months later, this inspiring work by Stefaan Vandist has been awarded the title of Management Book of the Year 2025. We’ve been big fans of the Provotyping method for the last couple years. We’ve implemented it to our compensation journey. The first coalition has already been formed, and a second one is currently in development. 

A huge congratulations to Stefaan and publisher LannooCampus! 

Why This Book Stands Out 

The jury praised Provotyping for its “optimistic yet realistic tone” and described it as “a book that is not only timely, but one that also points the way forward.” Rather than focusing on doom and gloom, Vandist offers hope, along with the creative tools to turn that hope into action. 

About the Method 

Provotyping is a practical guide for helping organizations create powerful, engaging future narratives. Drawing on cutting-edge examples at the intersection of science, technology, and creativity, Vandist shows how to visualize and prototype sustainable futures that spark real engagement. 

The core idea? Don’t just imagine the future, build it. That’s exactly why this book has found a place in our own toolbox for transformation. 

About the Author 

Stefaan Vandist is a “visualization activist” and creative consultant. After a successful career as a brand strategist at Duval Guillaume, he now focuses on sustainability-driven innovation for clients such as Baloise, Cordeel Bouwgroep, and Tomorrowland. 

Congratulations to Stefaan and the entire team behind this groundbreaking book. If you haven’t read it yet now’s the time to get inspired by the power of future thinking!